Health Hygiene & Safety (HHS) Campaign
2020 | Minneapolis Public Schools (MPS)
Project Overview
In 2020, I created a campaign of videos and illustrations used for a communication strategy to promote health, hygiene, and safety for the MPS community. This included three main videos which explored the topics of germ spread and prevention, handwashing, and social distancing.
Project Details
Software: Illustrator and After Effects
Deliverables: To foster a more equitable learning opportunity, the three main videos were re-timed and edited to coincide with different languages. A total of 12 videos were created. The illustrations I created were bundled and made available for teaching staff to use in their lesson planning.
Brand Development
Knowing that there would be multiple components to the requested campaign, I immediately set to work to determine a cohesive brand.
One of the most important components of this brand identity is the tagline used at the end: "Together we can stop the spread of germs and stay healthy".
Brand longevity was at the forefront of my mind. While this project was developed in response to COVID-19, I made deliberate choices to have content remain timeless and relevant for the future cold and flu seasons.
